A social experiment if you dare: Turn to the person on your left and ask them if they know the actor Nathan Fillion. Whether you’re on a bus, or a subway, or at work, even in your own home: Ask them. Did they know him? I bet they didn’t.

Now ask them if they know Mark Wahlberg.

Here’s some back story for you. In early October Nathan Fillion made a personal campaign to play the lead character Nathan Drake in an upcoming movie based on the game Uncharted. Fillion is best known for his role as Captain Reynolds on Joss Whedon’s Firefly and more recently known for the show Castle. (True Fillion fans will also know him from his work on Dr. Horrible’s Sing-Along Blog.)

Last week however, Mark Wahlberg confirmed he would star in the Uncharted film. And the internet grew angry.

If you have any belief in marketing at all, your anecdotal social experiment reveals why the apt Fillion was overlooked — nobody knows his name.

I understand why you’re angry. I personally think Chris Cooper should star in every movie, just so I can see what he can’t do WHICH I’M POSITIVE is “nothing.” So sing your innnermost desires until your voice cracks and the shrill cry eradicates your fleshy bits. But when the blood spills from your mouth and you can no longer speak: Open your eyes.