Johnny Stumpyhands was born in a conversation with my friend about banner advertisements on websites. I said banners might not be able to guarantee purchases, but they could guarantee hundreds or thousands of eyes. To which my friend replied, “as long as those eyes are connected to a mouth and hands” (implying that the possibility of purchase was intrinsically tied to having those body features). I told my friend they were cruel to concoct a person who has probably suffered enough and also deny them the right to purchase a product too. Imagine that scenario. What monster would tell the man with no mouth and no hands as he feebly reached for something on a shelf, “Sorry, that’s not for you.” And then image that man’s soundless expression of sorrow.

So we created few scenarios for Johnny Stumpyhands and this is the first. We’d like to do more, but let’s see how many people tolerate him.